Writing and Talks
I write about what I learn on projects, and sometimes I get to talk about it with students.
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How I actually approach complex systems and where trust breaks
Two cases where trust eroded through small failures, and the two working habits I changed afterwards.
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Introduction to UX design
About 130 students from Advertising, Business Administration and Information Systems. Where UX came from, Nielsen's heuristics, the UX Honeycomb, Garrett's Five Elements, and how we measure success in a complex tool.
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Decision architecture using CSAT
How I categorized open-text CSAT comments by recurrence and heuristic violation and used them as input for prioritization.
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Professional recap 2025
A year of work on a system used daily by Brazilian public institutions.