Guilherme Boller
Senior Product Designer
Interaction Design and Digital Business specialist focused on designing
end-to-end products with a strategic approach bridging user needs and business goals.
Cases
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Softplan SAJ Online Extrajudicial
Now - 2024
Redesigning Case Management for Prosecutors:
From Legacy to User-Centered Innovation.At Softplan, I work on SAJ Online, the next-generation ECMS (Electronic Case Management System) for Judicial and Extrajudicial Prosecutor’s Offices, currently in its pilot and MVP stages. I design new features for SAJ Online Judicial and Extrajudicial, with focus on MVP refinement and scalability.
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Cidade Matarazzo Smart Complex SuperApp
2024 - 2023
Architecting UX and UI for ticketing, video-guides, and commerce in a SuperApp
Led the design of the Culture vertical in a Smart Complex SuperApp, crafting seamless flows for ticketing, event participation, digital guides, and in-app shopping. Created a sitemap to clarify navigation across the app and ensure a scalable, accessible experience for all users.
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Grupo Boticário B2E Data-Viz Platform
2023 - 2021
Designing data visualization for C-Level Execs and Comercial Team
Designed a data visualization tool for internal teams, translating complex business rules into clear, actionable interfaces. Worked with stakeholders and devs to align with the design system, structure design files, and ensure a smooth, scalable experience.
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Schneider ML Backoffice Dashboard MVP
2021
American client vision translated to UI
Design the interface for AI MVP without any established design system, branding, or pre-existing framework. We also had very little time for testing, so we had to be flexible and creative in our approach.
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Elo Credit Card - Use Elo Campaign 2021
2021- 2020
Mobile-first website redesign
Through interaction analysis, I made optimizations that refined the navigation flow, boosted user interactions, and contributed to a 15% increase in user retention, along with a measurable improvement in customer register rates 
for the "Use Elo" campaign.
I drive transformation and growth
in digital products and businesses
by understanding contexts through communication, strategy, study and research.
Shaping and improving the present while preparing for the future.
A holistic approach to product creation
I hold a degree in Graphic Design and a post-graduate degree in Interaction Design and an MBA in Digital Business.
My approach blends UX and product thinking: I map real workflows, clarify requirements with product teams, and iterate with engineering to deliver solutions that improve usability and support measurable product outcomes.
