Image 1: First SuperApp screens. Events Page, Ticket Detail Page, Event Detail Page.
Overview
As a SeniorProduct Designer contributing to the Cidade Matarazzo SuperApp, I am focused on enhancing the Culture vertical within the Smart Complex's SuperApp. The objective is to seamlessly integrate complex experiences into the digital realm, catering to high-class individuals and luxury consumers. The app provides users with access to ticket purchases, product browsing, table reservations, and community knowledge exchange.
My main role is to make sure users have a great experience from the moment they book their tickets to the moment their experiencing the event.
My current goal is to deliver an Art Exhibition experience. By studying users' journey while using the app and on-site, I'm designing an experience where they can book tickets, check-in and use built-in video guides to get more context on the exhibitions.
Image 2: SuperApp sitemap.
Design Challenges
Integrating Varied Verticals:
The challenge involves addressing the breadth of the complex's scope within a single application, especially in integrating different verticals.
To overcome the challenge of integrating varied verticals, I focused on designing a seamless Culture vertical aways from looking for the other verticals. The approach involved a holistic view for creating a sitemap and initiating the study of information architecture specific to the Culture vertical.
Design Pattern:
Addressing the lack of a design pattern, I established goals to initiate the exploration of a design system encompassing standardized components and interfaces. This involved delving into diverse verticals to analyze existing frameworks and meticulously mapping analogous components.
Future KPIs
Monthly active users in the Culture vertical.
Ticket sales and event participation metrics.
User engagement with in-app shopping experiences.
Image 4: Digital Guide handoff.
Impact and Results
Raised awareness about missing information and decisions, contributing to positive project results.
Created a sitemap and studied information architecture, providing a solid foundation for ongoing development.
Improved scalability and usability of the application, enriching the cultural experience for users within Cidade Matarazzo.
Image 3: App screens showing the user flow for buying a ticket.